Private care capsules for private label: What exactly is the difference between OEM and ODM, and how should the cooperation models be broken down
For private-label intimate care capsules, the core difference between OEM and ODM lies in who holds the formula ownership. This article breaks down the applicable conditions of the two cooperation models from three dimensions: formula source, product form, and channel rhythm, and uses SELUNIVA Yoni Pops intimate care capsules (model YP-3) as an example to explain to what extent the formula, capsule shell, and packaging label can each be modified in private-label cooperation, helping brand owners clarify the boundaries of their own needs before making an inquiry.